LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks an